When lifestyle blogger Emily Schuman first began her blog, Cupcakes and Cashmere, she had three followers: mom, dad and her then-boyfriend-now-husband, Geoffrey.
Just a few years later, her brand expanded to books, a clothing line and beyond. Somewhere between its bright, feminine flair and sophisticated side, Emily’s Cupcakes and Cashmere is a brand her followers love to connect with and engage in.
Her diverse blog offers something for everyone – home decorating, fashion styling, all the current beauty trends and more. She is among the growing trend of social media influencers who turned their passions into careers.